Full course description
Students examine the ways new digital technologies have changed the marketing industry. It covers its impact on the e-enabled marketing mix and communication strategies, as well as changes in product and channel strategy driven by digital technology. Students gain a working knowledge of contemporary digital marketing principles and build a tool set to assess, create, and sustain a successful, comprehensive integrated digital marketing program. In a field that literally changes on a daily basis, emphasis is placed on staying on top of contemporary topical issues, while applying course content to real-world challenges.
About This Course
Digital Marketing is part of our Marketing MBA specialization and our Marketing Essentials graduate certificate. This can be a beneficial single course for anyone seeking a contemporary knowledge of a fast-changing field. If you are interested in enrolling in this course, you are encouraged to pre-register and we will follow up to help you complete your registration. Tuition per course is $3510 and will be invoiced the first week of class. You will earn three graduate credit hours upon successful completion of this course.
We prefer to offer a face-to face attendance option for our courses; however, we are committed to following CDC and governmental guidelines during the COVID19 crisis. We will return to offering the face-to-face delivery when it is allowed. In the meantime, all of our courses are offered via live video conference or online.